A company's corporate identity is one of its most valuable assets and typically is the foundation for all of a company's branding efforts. Contrary to a common misunderstanding, a corporate identity encompasses much more than just a company's name or logo to include its positioning, image, personality and all of the things - both tangible and intangible - that make up a brand.

Keen Branding works with companies in a number of ways to help them to fully realize the value of their corporate identities. We examine tangible aspects such as the company name, brand names, taglines, logos, symbols, graphic elements and marketing communications. We assess the competitive positioning, the key attributes and primary benefits that are offered by evaluating the company both internally and externally. We then work with each client to develop a distinctive and compelling corporate personality that is clear and consistent, is broad enough to encompass future corporate directions, provides an aspirational element and communicates both functional and emotional benefits to the target audiences.

The result will be the ultimate competitive weapon: a targeted, distinctive, memorable and meaningful corporate identity that supports the branded identities beneath it and serves to motivate both current and potential customers. For more information about Keen Branding's Corporate identity Development capabilities, please contact us.

See also:

Brand Strategy Brand Building Programs Corporate Name Creation Tagline Creation Corporate Identity Assessment OptiBrand™ Brand Assessment Brand Books Corporate Logo Creation