In today's business reality of global marketplaces and limited resources, brands - and taglines - often must be viable in many countries throughout the world.

Keen Branding's GlobalWise™ Linguistic Assessment methodology analyzes potential brand name and tagline candidates, including each word and word part, along many key variables, including:

•	Positive and negative connotations;
•	Hidden meanings;
•	Direct semantic translation (e.g., whether it translates directly into the language or dialect);
•	Brand-and market-specific variables; and
•	Any other key variables relevant to your situation and to your brand.

We have the capability to assess names or taglines in any of the languages or dialects that you require, then work with you to fully assess the risks and the benefits of each name or tagline in your key markets.

There are many examples of faux pas that should have been caught before a brand or tagline was introduced. With Keen Branding's linguistic assessment services, you can rest assured that a name or tagline has the potential for you to build positive equity without having to overcome negative connotations in international markets. For more information about Keen Branding's GlobalWise™ Linguistic Assessment process, please contact us.

See also:

Brand Name Creation Corporate Name Creation Name and Tagline Validation (Global/Domestic) Tagline Creation