Brands often can be extended by developing a creative product descriptor instead of branding a number of individual product features or continuing to create multiple stand-alone brands that require money, time and personnel to support. A product descriptor can help to extend brands while also highlighting new features, product improvements or versions.

Keen Branding's Product Descriptor Creation process first analyzes whether the existing brand can support the proposed extension or, for products, whether it is advisable to sub-brand individual features. We then begin work on creating a unique, trademark able product descriptor that supports the master brand and meets your objectives.

The result will be a distinctive, ownable product descriptor that will support and help to extend the life of your brand while avoiding brand proliferation. For more information about Keen Branding's Product Descriptor Creation services, please contact us.

See also:

OptiBrand™ Assessment Brand Research Name Continuity and Nomenclature Systems Brand Extensions Brand Name Creation Name and Tagline Validation (Global/Domestic) GlobalWise™ Linguistic Assessment