A well-executed corporate or brand design system is a fundamental part of an identity program, and a standards manual is an essential component to achieving this. A standards manual helps to ensure the success of an identity program through the consistent and proper usage of a corporate or brand logo, wordmark or look and feel program. Standards Manuals

Keen Branding works with our clients to develop standards manuals that guide employees and others who impact the use of a brand design so that corporate and brand logos and look and feel programs are implemented well and used properly. Standards manuals typically are documents that evolve over time, and Keen Branding creates the structure and framework that will allow you to develop your design program as your needs become more complex. Most importantly, we provide the requirements for consistent and proper usage, while also allowing some flexibility for design creativity. Standards Manuals

The result will be a corporate and brand design that is used consistently and properly, thereby increasing brand equity. For more information about Keen Branding's Standards Manual capabilities, please contact us.

See also:

Brand Books Corporate and Brand Logo Creation Package Design Graphic Look and Feel Programs