Following are a few links available at no cost that you may find useful. If you would like to submit a link, please contact us.

GENERAL BRANDING/BRAND MANAGEMENT:
BrandWeek
BrandWeek does not yet have its own site, but you can access the magazine's key features by clicking on the link above, which will connect you to the AdWeek site. Scroll down to the Magazine Features section to access BrandWeek information.

American Marketing Association
The American Marketing Association provides a number of publications, events and programs and books on branding topics. A few of the AMA's publications include Marketing News, Marketing Management, Marketing Health Services and Market Research. Most of these are available online with subscription only; however, an article search feature is available at the site listed above.

NAMING:
United States Patent and Trade Office
A menu of information on trademarks provided by the U.S. government, including the function to search existing trademarks with the U.S. government. Requires log in. WARNING: Use this resource for screening purposes only. There is a lag between when pending trademarks are entered into this database, so beware. Also, common law trademarks (e.g., names, taglines and logos) that are not registered often have the same rights as those that are registered. In addition, a trademark may be registered within an individual state or an individual country, which could preclude you from using a mark in all of your markets. Therefore, you must consult a trademark attorney BEFORE you begin using any name, tagline, phrase or design - trust us, you'll save yourself time, money and embarrassment!

www.thesaurus.com and www.dictionary.com
Two great resources to use hand in hand.

www.britannica.com
An excellent resource for more detailed information on specific topics.

http://world.altavista.com/
Translation services by Babelfish for common languages.
WARNING: Always consult at least one native speaker (we utilize accredited translators for our GlobalWise™ Linguistic Assessment services) before using translations that you obtain from any source.

Keen Branding regularly hosts seminars on various branding topics. Our key personnel also are experienced speakers at conferences, seminars, departmental sales and marketing meetings, tradeshows and company meetings. We would be happy to tailor a presentation or lead a discussion on a branding topic for you.

To speak with us immediately about a specific Keen Branding seminar, an individualized seminar for your company or group or our seminars in general, please call us at 302.644.6885.