At Keen Branding, it's all about identity. Specifically, Keen Identity Creation™, Keen Identity Design™ and Keen Identity Management™ services that we use to help companies build strong brands, both existing and new.

Powerful brands. Brands that are smart, distinctive and strategic. Brands that have a unique voice and a focused, targeted, differentiated message. In short, brands that are our clients' most valuable assets.

Our overriding goal for each project is to help each client's company or product to become a brand leader and to maximize the value of the brand. We accomplish this through our specialized branding services and proven methodologies, which include creating extraordinary names, taglines, logos, package designs and look and feel programs and developing creative and effective product architecture systems, brand and customer loyalty programs, brand positions and brand messages.

Whether you need to create a new brand, or to renew, extend, consolidate or invigorate an existing brand, we will develop an approach that is tailored to your individual needs, timeline and budget.

Direct links to more detailed information about our services are below. We welcome your call or email to discuss these issues and our approach with you in greater detail.

Identity Creation
Corporate Name Creation • Brand Name Creation • Tagline Creation • Brand Positioning • Nomenclature Systems • Product Descriptor Creation • GlobalWise™ Linguistic Assessment • Name and Tagline Validation (Domestic/Global) • Positioning Statement Creation • Brand Launch and Implementation Planning • Product Concept Ideation and Testing

Identity Design
Corporate and Brand Logo Creation • Name Stylization • Graphic "Look and Feel" Programs • Package Design • Standards Manuals • Retail Design

Identity Management
Brand and Product Strategies • Corporate Identity Development • Internal Brand Communications • Customer/Brand Loyalty Programs • Name Continuity Programs • Brand Research • 3C™ Brand Messaging • Brand Architecture Systems • CIA™ Corporate Identity Assessment • OptiBrand™ Brand Assessment • Brand Management • Brand Building Programs • Brand Books • Brand Extensions • Intellectual Property Consulting